Marc Benioff’s Book Recommendations

10 Books Recommended by Marc Benioff

1. The Art Of War

The Art of War

“Advocates keeping one’s cool at all times.” – Marc Benioff

The Art of War is a book written twenty-five hundred years ago by Sun Tzu.

2. Principles

Principles: Life & Work

Principles by Ray Dalio is a masterpiece – It’s a must-read!” – Marc Benioff (Source)

Principles: Life & Work is a 2017 book by Ray Dalio.

3. Autobiography of a Yogi

Autobiography of a Yogi

“If you haven’t read it, and if you want to understand Steve Jobs, it’s a good idea to dip into Autobiography of a Yogi.” – Marc Benioff (Source)

Autobiography of a Yogi is an autobiography of Paramahansa Yogananda. It was first published in 1946.

4. The Innovator’s Dilemma

The Innovator’s Dilemma

 “A thought-provoking book that validated our crusade.” – Marc Benioff

The Innovator’s Dilemma is a 1997 book by Clayton M. Christensen.

5. The Mythical Man-Month

The Mythical Man-Month: Essays on Software Engineering

“Had a huge impact on me.” – Marc Benioff

The Mythical Man-Month: Essays on Software Engineering is a 1975 book by Fred Brooks.

6. Zucked

Zucked: Waking Up to the Facebook Catastrophe

“Fully captures the disastrous consequences that occur when people running companies wielding enormous power don’t listen deeply to their stakeholders.” – Marc Benioff

Zucked: Waking Up to the Facebook Catastrophe is a 2019 book by Roger McNamee.

7. The Big Switch

The Big Switch: Rewiring the World, from Edison to Google

 “A thought-provoking book that validated our crusade.” – Marc Benioff

The Big Switch: Rewiring the World, from Edison to Google is a 2008 book by Nicholas G. Carr.

8. The Good Heart

The Good Heart: A Buddhist Perspective on the Teachings of Jesus

“I started to change my spiritual philosophy based on this book. I kind of rebooted my religion of origin.” – Marc Benioff

The Good Heart: A Buddhist Perspective on the Teachings of Jesus is a 1996 book by Dalai Lama XIV.

9. Crowdsourcing

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

“Marc Benioff recommended Crowdsourcing in his book Behind the Cloud.”

Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business is a 2008 book by Jeff Howe.

10. Managing

Managing

“One of the most powerful books in business I ever read. It changed my life and my whole approach to business.” – Marc Benioff

Managing is a 1984 book by Harold Geneen with Alvin Moscow.


Books Written by Marc Benioff

1. Trailblazer

Trailblazer: The Power of Business as the Greatest Platform for Change

Trailblazer: The Power of Business as the Greatest Platform for Change is a 2019 book by Marc Benioff and Monica Langley.

2. Behind the Cloud

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry is a 2009 book by Marc Benioff and Carlye Adler.

3. Compassionate Capitalism

Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well

Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well is a 2004 book by Marc Benioff and Karen Southwick.

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