Mark Cuban’s Book Recommendations

5 Books Recommended by Mark Cuban

Principles: Life and Work


Principles: Life & Work is a 2017 book by Ray Dalio

6 recommenders
Bill Gates, Gary Vaynerchuk, Jack Dorsey, Kevin Systrom, Mark Cuban, and Mike Bloomberg

“The book I wish I had as a young entrepreneur.” – Mark Cuban (source)

The Fountainhead

The Fountainhead

The Fountainhead is a 1943 novel by Ayn Rand.

5 recommenders
Evan WilliamsJesse Williams, Larry EllisonMark Cuban, and Travis Kalanick

Mark Cuban first read the book in high school and he said it taught him “It doesn’t matter what everybody else thinks, it’s how you see yourself and what your own dreams are.” Mark Cuban even said he picks up this book whenever he needs motivation. (source)



Rework is a 2010 book by Jason Fried and David Heinemeier Hansson

3 recommenders
Jeff Bezos, Mark Cuban, and Tony Hsieh

“If given a choice between investing in someone who has read Rework or has an MBA, I’m investing in Rework every time.” – Mark Cuban

The Innovator's Dilemma

The Innovator’s Dilemma

The Innovator’s Dilemma is a 1997 book by Clayton M. Christensen.

5 recommenders
Andrew Grove, Ben Horowitz, Jeff Bezos, Mark Cuban, and Steve Jobs

When asked Mark Cuban “What’s a book you always recommend and why?” He said, “The Innovator’s Dilemma by Clayton M. Christensen. No business should ever take what they have for granted.” (source)

Cold Calling Techniques

Cold Calling Techniques

Cold Calling Techniques is a 1987 book by Stephan Schiffman.

1 recommender
Mark Cuban

“This is a book that every CEO needs to read. If you can’t sell, you can’t survive.” – Mark Cuban

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